Three years to build a team of 10 agents

Three years to build a team of 10 agents Umbro multimillionaire! Recruitment meeting in the brand. Guanghua with confidence to the people who made a promise! Support him. Is a powerful sports brand Umbro strength. Is the Umbro sports science LO's marketing strategy. I think more important. Is his pursuit of an ideal. To succeed have it!
Umbro sports, a leisure from the UK fashion brand, brand strategy since 2008, adjusted, since the official visit in China, that is an alarming pace of development: in 2009 set sail buck the trend, the brand held its first investment will, on delivery out of nine provinces agent signing day of the meeting, orders exceeded 50% of the original plan the perfect answer sheet. 2010, win the new series launched X-FASHION, completes the product style. Up to now, less than one year into the Chinese market has to open up the terminal Umbro sports more than 260, the latest issue of the total investment will easily break through 50 million order ......
Umbro sports success, highlights the great advantages of an international brand. Perfect commodity organizations, industry-leading design trends, fashion, technology, product quality, without exception, the success of the brand laid a solid foundation. However, we cheer for the brand strength, while the operation should not be forgotten behind the manipulator of the "conductor."
Umbro Sports Marketing Director, Mr. Zeng Guanghua, once again attracting the attention of the author. As a sports brand Umbro decision-makers, has signed nine provinces once Zeng Yi, director of the amazing Agent are mine, power to help the development of the brand has taken the first step. Today, continuous innovation, he built the brand through the electronic mall, and the color of China Association for in-depth cooperation, and so on brand thrive in an ever-evolving. In 1997 alone from Jinjiang to date, has been in the Hercynian Guanghua hope and challenges of this piece of fertile ground for breeding fighting a more than ten years. Always bathed in the market line, he experienced the wholesale footwear enterprises in Jinjiang scattered to the brand operation from this historic change. Way familiar with his brand development, in the face of the global network interview shoes, put forward his views on the success. "Whenever successful, must have the 'courage' word, guts ------ have boldness. Love spell daring; know ------ informed, know success 。"---- - Zeng Guang Chinese.
Line from the initial market, the Commissioner of marketing to today's brand director, has been just over a thirty year old's Guanghua has made others envious of the achievements, his resume can be called successful. I have always tried to own the success from the interpretation of the brand Umbro sports operation road. What is the "guts" - love spell daring, to seize market opportunities Umbro brand was founded in Manchester in 1924, after nearly a century of development has far-reaching brand has accumulated a long culture, its brand image are household names. With 2008 global brand strategy adjustment, Umbro entered the Chinese market. "Excellent results can only represent the past, in order to achieve long-term development in the Chinese market must find a suitable brand to its own advantages of the development path." Umbro sports development for the road, he has a clear understanding of Guanghua heart.
How an international brand in China's crowded upper hand? The face of our competitors have deep plowing shoe market for many years has been "late" in the Umbro sports how to come from behind? Tseng Chuang Ganpin love Guanghua, the status of the brand design for a "Quxianjiuguo" development strategy. "Weak in others, and we aggressively attack, through a multi-shop, to expand the number of terminal outlets open up the channels to enhance brand highly." Guanghua has explained that the Umbro sports though is a England-style international brands, but cut into the China short of the market in understanding the layout of the terminal such as the persistence of the gap.
Then if the blind into the first tier cities, and those who develop a more mature brand in direct competition, is not conducive to the development of the brand now. For this reason, another way to have Guanghua will Qinghai, Gansu, Xining, Lhasa, Lanzhou and other remote cities as a model for the brand market, Umbro (China) Co., Ltd. from advertising, policy support and other advantages of various ways to cultivate the market.